It’s been a good day. I had to drag myself away from PHPStorms to write this blog. I used phpMyAdmin to create the tables I needed, then wrote a few scripts in PHP to connect , insert records and execute queries. I used Dreamweaver and Textwrangler for the HTML. In a day or so, I’ll…
This is number 12 of 55 things I have learned in almost 55 years, back by (believe it or not) popular demand. You can find #11, just accept that you can’t do everything, right here. I’ve had a fair bit of success lately, as well as in my life overall – made some money, published…
When our Kickstarter campaign first started, I questioned the impact of social media. Despite being tweeted out by my darling daughter #3, who had over 170,000 followers on twitter, equal numbers of backers came from direct links (that is, people I had emailed directly) and twitter. By the end of the campaign, we had 255…
This is number 11 of 55 things I have learned in almost 55 years. You can find number 10 here , ten days ago, and that brings me to number 11. “Just accept that you can’t always do everything.” I’m very bad at taking this advice, as anyone who has ever met me can…
Are meet-ups worth your time? In a word – maybe. It’s often said that half of the money spent on marketing is wasted but nobody knows which half. I’d say the 106 miles meet-up we attended at General Assembly in Santa Monica was worthwhile for several reasons. 1. We were doing a demo. If you…
I wrote a post recently about how social media may be overrated for marketing, but that doesn’t mean, paradoxically, that I think social media is over-rated. I think social media is often under-rated for its value as information. For example, as part of our Kickstarter campaign, I have received a number of questions and suggestions…
Every time I see one of the websites that say “Free Money! Millions in grant money going unclaimed!” I want to shoot my monitor. This is for my friend who has been a community college instructor for 30 years and has probably asked me 25 times, How DO you get grant money? Why don’t you…
As I write this, our Kickstarter campaign has 119 backers at around $6,700. That’s not the significant part, though. This week, I am truly humbled. We can see in the Kickstarter dashboard where the contributions come from. Well, our CMO can see, and she will call me and say Do you know someone named…
We started this Kickstarter campaign a little over a week ago. For those of you who are considering it, here are a few things I learned 1.Kickstarter was not nearly as well-known as I expected from my non-random sample of close family and friends. Many people outside that group, when I mentioned it said, “What?…
In The Christmas Choir, a nun asks a Wall Street businessman volunteering at the homeless shelter what the meaning of life is. He guesses to be happy. She says, “The meaning of life is to be useful.” I thought of that this week when someone on twitter commented on all of the different activities I…